PlayStation - Ramadan
PlayStation’s Ramadan campaign for OOH and Social Media.
5 Posters of PS characters standing infront of a neon portal.
Scope of work
- Image scouting for sky, ground, platform, moon, lights.
- Creation of neon door and neon symbols
- Art Direction and Composition
- Character integration to environment
- Color Grading
Timeline
Total length of the project: 2 weeks
- 2 days for initial composition
- 2 days for final retouch of 1 execution
- 10 days to recreate the retouch across the remaining 4 visuals
